Marketing Manager


Marketing Managers, or Promotions Managers, are responsible for planning the promotion of a company’s products, brand and services in order to help them grow. Their duties include overseeing a company’s marketing activities and brand awareness including the overall outreach strategy and training a team of Marketing Executives. Marketing Managers can work as in-house marketing resources or as consultants in an agency where they handle clients’ marketing activities.


  • Communicating with senior management about existing and new marketing activities.
  • Develop and execute industry best-practice ‘In Market’ strategies
  • Managing and creating appropriate content for a variety of channels.
  • Evaluating and improving marketing campaigns with possible solutions to fit within budgetary constraints.
  • Identifying measuring marketing outcomes to increase the efficiency of marketing activities within the company.
  • Recruiting and training Marketing Assistants to assist with event coordination and sales.
  • Be responsible for the strategic planning of marketing programs / activities.
  • Developing strategies and tactics to boost the company’s reputation and drive qualified traffic
  • Deploying and creating successful marketing campaigns from ideation to execution
  • Analyze and report marketing data to management to help sharpen future marketing strategies
  • Develop and manage brand's CRM system, loyalty and rewards programme