Privacy Policy

August Store Official Privacy Statement

We take our customers privacy seriously and we will only collect and use your personal information as outlined below.
Data protection is a matter of trust and your privacy is important to us. We shall therefore only use your name and other information, which relates to you in the manner set out in this Privacy Policy. We will only collect information where it is necessary for us to do so and we will only collect information if it is relevant to our dealings with you.

We will only keep your information for as long as we are either required to by law or as is relevant for the purposes for which it was collected.
You can visit the Site and browse without having to provide personal details. During your visit to the Site you remain anonymous and at no time can we identify you unless you have an account on the Site and log on with your user name and password.

If you have any comments or suggestions, we would be pleased to receive them at our address or by emailing us at


This privacy policy was last updated on 4 September 2023.

Your privacy is important to August Store. This Privacy Policy (“Policy”) explains how August Store collects, uses, discloses, and retains your information when you visit or use our website (our “services”), including the use of personal information in connection with interest-based advertising. It also describes the controls we provide you with to manage your personal information within our services and your data subject rights (such as your right to object to certain types of processing we carry out). Please read through the following before providing us with any of your personal data. When you provide August Store with your personal data, you consent to August Store‘s collection, use, disclosure, and retention of your personal data in accordance with this Privacy Policy and as otherwise permitted by law.


AUGUST STORE OFFICIAL does not sell, share or trade customers personal information collected online with third parties.


What Personal Data Do We Collect 

The types of personal data we collect from you include:

Account Information:

When you create or manage an account with August Store and/or sign up for a loyalty program, we collect the following information from you:

  • Name
  • Email address
  • Gender
  • Nationality
  • Date and month of birth
  • Contact information
  • Password/ Answers you provide to security questions 
  • Mailing and shipping address

       Purchase Information: 

When you purchase products or services from our store, as part of the buying and selling process, we collect the following information from you, or your friends and family who wish to ship a product (including gift cards) to you:  

  • Name
  • Email address
  • Credit card and payment information
  • Mailing and shipping address
  • Contact information
  • Marketing preferences and any other information you provide 

Please note that we retain your purchase history from August Store websites

Online Activity Information:

When you use our website we collect (including through cookies and similar trackers) the IP address you use, information so we can single out your device and information about you, such as pages or screens you viewed, how long you spent on a page or screen, navigation paths between pages or screens, information about your activity on a page or screen, access times, and duration of access. We collect information on the products you click to view through our emails. Our partners may also collect similar information, including with respect to your activities on other sites. Among other things, this helps us analyze, improve, and secure our online services, as well as support our advertising and marketing efforts

Marketing Information:

When you register, or subscribe for our newsletters or promotions, or participate in our promotions, sweepstakes, contests, or surveys, and/or fill in any forms on our websites, we collect the following information that is needed for your participation:

  • Name 
  • Contact information
  • Date of birth
  • Email address 
  • Marketing preferences
  • Any other personal information you choose to provide to us

       Feedback Information:


When you submit a review for any item on the August Store websites, we collect the following information from you: 

  • Name 
  • Height/ weight
  • Gender 
  • Photographs you upload or any other personal particulars you voluntarily provide

       Support Information:


When you submit any questions or feedback to us, or contact or correspond with us in any way, we collect the following information from you: 

  • Name
  • Email address 
  • Contact information
  • Any other personal information you choose to provide to us


An example of us obtaining information about you from our third-party partners includes when you purchase a product through a third-party platform, such as Facebook or Instagram, and the third-party platform sends us your name, contact information and transaction information but not your payment card details.


How August Store Uses Your Personal Information

We may use and disclose your Personal Data for the following purposes:

To provide our services

  • To establish and maintain your user account and/or loyalty program on our sites, including tracking your orders, purchase history, and shipments and sending you reminders of items left in your shopping cart and/or providing you with product notifications;
  • To improve our services  and business, including in response to trends, patterns, feedback, and sentiments expressed on social media or directly to us;
  • To process your order for our products or services, process or collect your payment for the order;
  • To process your returns or refunds in accordance with our Terms and Conditions;
  • To understand your needs and interests, and personalize your experience with the Service and our communications such as by using your location information to determine your language preferences or display accurate date and time information; and
  • To provide support for the Service, respond to your requests, questions and feedback, evaluate your satisfaction with the Service and to otherwise administer our relationship with you.
  • To provide you with supporting services and functions related to your user account;
  • To monitor and enforce compliance with our Terms and Conditions, including dispute resolution; and
  • To comply with (i) internal risk controls, (ii) the terms of our access to payment processing, financial or banking services such as credit card disputes, fraud, billing errors, or (iii) any applicable law


Marketing and Advertising

  • To send you marketing communications and ads in relation to our sales, products, services and promotions, including promotional mail together with your order;
  • To deliver advertisements which are related to our products and services which may be of interest to you on our websites and/or social media platforms;
  • To process your participation in our promotions, lucky draws, initiatives or any request for additional Personal Data such as customer surveys;
  • To process your participation in our loyalty  programs;
  • To promote our products and services on our websites; 
  • To improve your customer experience across all touchpoints and training our customer experience team, and


For any specific purpose in relation to a particular product or service, which we may separately notify you on the product or service page

Research and Development

We may use your Personal Data for research and development purposes, including to analyse and improve the Service and our business. As part of these activities, we may create aggregated, de-identified or other anonymous data from personal information we collect. We make personal information into de-identified or anonymous data by removing information that makes the data personally identifiable to you. We may use this de-identified or anonymous data and share it with third parties for our lawful business purposes, including to analyse and improve the Service and promote our business. 



We may also use your Personal Data (a) for other purposes which are reasonably related to the Purposes and where we have obtained and maintain related consent, the Additional Purposes; or (b) in circumstances where such use does not require consent under Applicable Laws.

How August Store shares your personal information

In order to provide the above services to you, we may share your personal data with the following entities:

  1. Companies in the August Store group, as different units of our group are responsible for different activities;
  2. Companies involved in running our website, getting your purchases to you, such as payment service providers, warehouses, order packers, and delivery companies;
  3. Companies involved in running our loyalty program (if you participate in the program);
  4. Professional service providers, such as marketing agencies, and 3rd party platform providers, who help us to run our business;
  5. Companies approved by you, such as social media sites (if you choose to link your account to us); and
  6. Law enforcement and fraud prevention agencies or anybody required by law.


In addition, through our Services, we may allow third party advertising partners to set Technologies and other tracking tools to collect information regarding your activities and your device (e.g., your IP address, mobile identifiers, page(s) visited, location, time of day). We may also combine and share such information and other information (such as demographic information and past purchase history) with third party advertising partners. These advertising partners may use this information (and similar information collected from other websites) for purposes of delivering targeted advertisements to you when you visit third party websites within their networks. This practice is commonly referred to as “interest-based advertising” or “online behavioural advertising. We may allow access to other data collected by the Services to share information that may be useful, relevant, valuable or otherwise of interest to you. If you prefer not to share your personal information with third party advertising partners, you may follow the instructions below.

All information processed by us may be transferred, processed, and stored anywhere in the world, including but not limited to, the United States or other countries, which may have data protection laws that are different from the laws where you live. We have taken appropriate safeguards to require that your personal information will remain protected and require our third-party service providers and partners to have appropriate safeguards as well. Further details can be provided upon request.


Website Cookies

Some of the information that we collect will not personally identify you but will instead track your use of our website so that we can better understand how our website is used by end users and in turn enhance and improve your experience in using our website. This information can be obtained through the use of cookies. Cookies are a small data file transferred to your device that recognises and identifies your device and allows your device to 'remember' information from our website for future use. We may collect technical information from your web browser or mobile device or your use of our services through a web browser or mobile device, for example, location data and certain characteristics of, and performance data about your device, carrier/operating system including device and connection type and IP address. Unless you have elected to remain anonymous through your device and/or the web browser, the above mentioned information may be collected and used by us automatically through your use of our website.


Additionally, we may share non-personally identifiable information with third parties, such as location data, advertising identifiers, or a cryptographic hash of a common account identifier (such as an email address), to facilitate the display of targeted advertising.

You have a number of options to control or limit how we and our partners use cookies and similar technologies, including for advertising.

This information is collected for analysis and evaluation in order to help us improve our site and the services and products we provide. This data will not be used in association with any other personal information.

Changes to the Privacy Policy
AUGUST STORE OFFICIAL reserves the right to modify and change the Privacy Statement at any time. Any changes to this policy will be published on our site.

Complaints about Breeches of Privacy
If you are not satisfied with the way in which we handle your enquiry or complaint, please don't hesitate to contact us at